In 2024, the Choice Hotels app team took on the monstrous task of redesigning both the iOS and Android apps. My role on the mobile apps team was to work on bringing this dream to reality from discovery to launch. The two of us designers on the mobile app design team - along with some outside help from an amazing local designer, and digital agency - reimagined what the Choice Hotels mobile app experience would look like.
My Role
Client
Website
A new design system, 1,600+ screens, user testing, and engineering was done in just under 11 months for the initial MVP of this new look. The much needed update brought the mobile apps on both platforms into the 2020s. In tandem with the app team, the web team also redesigned the Choice Hotels website. This aligned the app and web design for the first time in Choice’s history.
The previous app worked extremely well, and held its own for many years as one of the earliest hotel booking apps. As time flew by, so did design trends and new capabilities for the billions of devices the apps can run on. We took this opportunity to create a breathable design that highlighted our hotels better, helped guests booking with better confidence, and preserved the proven functionality of the app.
There’s way more in store for the apps here at Choice Hotels, but this redesign has given us a foundation to finally align a unified system across both web and mobile. Want to chat more about what it was like redesigning an entire hotel app - contact me!